A bunch of friends and I entered the Techcrunch Hackathon this year for 20 straight hours of hacking. We created Link Current which is a tool that measures the current and future social value of your content. You simply enter a link and our system begins to aggregate data from across the web to give you a “Social Score”. The Social Score is based on the virality of the content, how old it is and many other components. We also have a realtime geolocation of Tweets and Facebook likes so you can see where your content is being consumed and spread. This is all bundled up with a pretty cool looking techy interface that I put together.
It was a fun and exhausting weekend. I had the opportunity to work with a rockstar team which included people from MovableInk, SimpleReach and Opani. I can’t explain how excited I was to be working with these guys.
After a solid night of sleep and recovery, I can honestly say that what we created was a lot more than a hack. We created, what could be, a viable business that should appeal to any content provider – anyone looking to measure the impact of their content and figure out where their campaign may fall short. It’s a broad and interesting enough idea that the product could grow in so many ways.
The whole thing was designed and built in a warehouse at Pier 94 in New York City’s Upper West Side. That’s pretty cool.
